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Africa Tech
April 7, 2026

DYQUE Energy Commits ₦800M to Solar Dealership Programme

Solar company unveils four-tier partnership structure with ₦500M marketing budget and ₦300M dealer incentives at Lagos summit.

AI-Assisted · Editorially ReviewedEdmund A.April 7, 20264 min read
DYQUE Energy Commits ₦800M to Solar Dealership Programme

Nigerian solar company DYQUE Energy has thrown down the gauntlet in the renewable energy sector with an ambitious ₦800 million commitment to restructure how large-scale solar projects get delivered across the country. The announcement came during the company's Business Summit 2026 on April 1 at Four Points by Sheraton Lagos.

What particularly notable about this move is the sheer scale of financial commitment. DYQUE allocated ₦500 million specifically for marketing activities in 2026, while setting aside another ₦300 million in dealer incentives. This is not just another partnership program—this represents a fundamental bet on Nigeria's solar market potential.

Key Investment: ₦800 million total commitment - ₦500M marketing budget plus ₦300M in dealer incentives

Four-Tier Partnership Structure

The Mega Dealership Programme operates through a carefully designed four-tier system. National Distributors handle product supply at the top level, while Mega Dealers manage bulk product movement across regions. EPC partners, designated as "Supa Dealers," take responsibility for engineering and construction work. DYQUE's own sales force identifies potential projects and connects them with financing institutions.

DYQUE's General Manager Fang Yu positioned this as more than just another dealer network expansion. The summit, themed "Together We Generate," brought together dealers, engineering partners, and financing institutions under one roof.

"This Mega Dealership Program creates a coordinated ecosystem where dealers, EPC partners, and financiers work together to deliver large-scale energy solutions more efficiently. It is designed to unlock access to structured project pipelines and expand opportunity across our partner network," Yu explained.

The company set an aggressive target of supporting 500 commercial and residential customers in saving ₦30 billion throughout 2026. These numbers suggest DYQUE believes Nigeria's solar market is ready for serious scaling.

Financial Incentives Drive Participation

DYQUE's National Sales Director Samson Akejelu outlined how the incentive structure works. EPC and Supa Dealer partners can earn between ₦50,000 to ₦80,000 per set, with amounts varying based on monthly sales volumes. This performance-based approach should drive competition among partners.

The appeal for EPC firms is clear—they gain access to pre-organized project pipelines backed by established financing arrangements. Mega Dealers benefit from higher product volumes without getting dragged into complex project execution responsibilities.

Why This Matters: Nigeria's solar sector has struggled with fragmented delivery models. DYQUE's structured approach could standardize how large projects move from concept to completion.

Real-World Results

The summit showcased compelling case studies that demonstrate actual savings potential. A garri processing company in Epe, Lagos, installed a 100kW hybrid solar system and dramatically reduced daily diesel consumption from 180 to 60 litres. This translates to approximately ₦74.46 million in annual savings—numbers that should get any business owner's attention.

Three office installations presented at the event showed combined yearly savings exceeding ₦48 million in diesel costs alone. These real-world examples provide concrete evidence that solar installations deliver measurable financial returns in Nigerian conditions.

Hardware and Financing Partnerships

DYQUE currently offers two main product lines. The CUBE Series targets commercial, industrial, and larger residential applications, while the Edge Series serves smaller apartments. Both product lines include five-year replacement warranties. The company also demonstrated what it calls a 5-in-1 Solar, energy storage, and EV charging system.

Two major financing partners attended the summit—Zenith Bank and FundCo Capital Managers. Both institutions reaffirmed their commitment to funding solar projects across different scales, which addresses one of the biggest barriers to solar adoption in Nigeria.

I believe this comprehensive approach—combining structured partnerships, significant financial backing, proven technology, and established financing—positions DYQUE to capture significant market share as Nigeria's businesses seek alternatives to expensive diesel generators. The question now is whether other solar companies will match this level of systematic investment or get left behind.

solar energy
renewable energy
Nigeria energy
business partnerships
green technology
energy financing

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